Roohروحsoul
Rest that reachesdeeper than comfort.
Sleep textiles made through direct relationships with the mills and workshops of Pakistan and across South and Southeast Asia. Fewer things, made properly, for the hours that put you back together.
In Urdu, Hindi, and Persian, rooh means soul; the روح breath of life. We named the brand for the part of you that rest is actually for.
Everything we make begins with a material and a maker, not a trend. We buy direct, we visit the floor, and we keep the line small enough to know every seam in it.
The collection
All products
Cooling Pillowcase
The one that starts the ritual
A smooth, breathable weave that stays cool against the skin through the night. Universal fit, so it works on the pillow you already sleep on.
Long-staple cotton blend, woven and finished by a mill we work with directly. Woven in Pakistan.
Cooling Sheet Set
The foundation of the whole bed
A breathable Tencel and bamboo weave that regulates temperature through the night. Fits deep-pocket mattresses and stays soft wash after wash. The layer everything else in the collection sits on.
Silk Pillowcase
Quiet luxury, literally
Mulberry silk with a soft lustre and a cool hand. It slips rather than pulls, and it feels like an occasion every night.
Seed-Filled Eye Mask
Weight, texture, ritual
Filled with whole seeds that shift and settle with the shape of your face. The weight is gentle and even; the sound is soft. Made to be part of winding down.
On making
We know the floor the cloth comes off.
Our story
We know the floor the cloth comes off.
We buy direct, we visit the floor, and we keep the line short enough to know every seam.
Rooh grew out of manufacturing relationships built over years across Pakistan, Bangladesh, Indonesia, Vietnam, Thailand, and China. Not through a trading company, not through a sourcing agent. Through people we call directly.
Read the full storyDirect sourcing
Bought from the mills and workshops themselves, with no middle layer between us and the makers.
Fulfilled by Amazon
Ordering, shipping, and returns are handled through Amazon, so delivery is fast and familiar.
A short line
Four pieces, one visual language, made to sit together on the same bed.
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